The Project Manager will report directly to the Account Director. The Project Manager will work with an integrated team and will be responsible for coordinating a cohesive social media presence for our client and all of their brands. The Project Manger plays a key client-facing role and is ultimately responsible for planning, executing, and delivering social media and marketing projects on time, within budget and in accordance with the defined scope, timeline and cost parameters.
You know how to get the work done, and have some fun while you are doing it. You can manage day-to-day project co-ordination, administration and communications. You can identify and mange project dependencies and critical path. You are effective at delegating tasks and responsibilities to appropriate project team members. You coach, mentor, motivate and supervise project team members and contractors, and influence them to take positive action and accountability for their assigned work. You identify and resolve issues and conflicts within the project team. You ensure process and PM Methodology is consistently and accurately followed by the team.
You can handle any project management challenge. You’ve been there before. We’re doing it wrong. You will show us.
You’re looking for an opportunity to put your seriously stellar PM skill-set to contribute in a fun, fast-paced start-up environment. If you are ready for a seat on the rocket ship of customer growth, come aboard, we’ve been waiting for you.
Desired Skills & Experience
- 5+ years project management experience specific to web production and marketing communications, preferably within a web or ad agency environment
- Formal project management training, preferably a PMP
- Strong understanding of digital communications
- Demonstrated ability to manage projects within strict deadlines and budgetary constraints
- Enthusiastic team player
- Outstanding work ethic with a proven track-record of performance excellence in meeting targets
- Superior written and oral communication skills combined with strong interpersonal skills
- Must enjoy a fast-paced environment, with a track-record of proven success in a dynamic, rapidly growing organization
- Media savvy – online and traditional media
- Budget master
If this sounds like you and you’re keen to lead one of our key accounts where the rocket of customer growth is just taking off, then we want to hear from you!
Extensive pharma and clinical trial experience required.
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Pharma and clinical trial experience – a must.
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At its core, the Strategy Practice applies an anthropological frame to problem solving, taking into account both the emotional and rational drivers for purchase/consideration/advocacy etc. Made up of members who understand consumer culture in a digital context, this team practices model thinking, looks beyond client asks to understand and solve business problems, and builds strategies based on sound insights and deep knowledge of best practices.
Who You Are & Position Profile
The Selection Process
Candidates will have the opportunity to speak with Sonic Boom team members in one or two interviews. The final stage in the process includes one or more exercises designed to evaluate how you structure solving for problems or opportunities.
How to Apply
If this sounds like you and you’re keen to join an organization that will give you the opportunity to make a big impact, then we want to hear from you! Hiring moves fast at Sonic Boom so we encourage you to apply immediately.
To apply, send your résumé and cover letter to: email@example.com.
Job Description to follow.
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Recruiting is a complex process, which requires discipline and rigor. Our hiring philosophy is simple – look for people who are looking to change the world.
Success is about passion, ideas and commitment. Working here is about being a part of a team, transforming our digital world by creating powerful solutions and having fun doing it.
Click on the positions for more details and to learn how to apply.
Sonic Boom is a 15 year old startup going through a renaissance. Transformation and redefinition. A new team in a new time.
People often ask what we do. In an industry born of connectivity, fueled by innovation, and marked by an ever evolving ecosystem a firm definition is difficult.
We’re agents of change.
Pure digital. Data driven and accountable to the core.
Part digital architect, part advocate and part ambassador. Entirely stakeholder focused.
A connector of dots.
Sonic Boom is a conversation firm. An instigator of dialogue.
Engaging conversation and intense listening (yes, we’re full duplex). Connecting brands and stakeholders; ideas and people.
We’re problem solvers and business builders. We drive business metrics and measure performance against desired outcomes. And then we optimize.
We believe in honesty, transparency, integrity and collaboration.
These are not words painted on a wall but found in the spirit of the team who’s common goal is the creation a new kind of communications’ firm.
A little confused? That’s ok. Uncertainty and vulnerability are also core values.
In the last 13 months we’ve put fresh paint on the walls, recruited some of the best talent and attracted some of the world’s most sought after clients. And we’re just getting started.
But while we were busy relaying foundation we forgot to articulate our story so that it could be told.
So where does it say who we are and how were different? What’s our value proposition and USP? We’re getting to it.
Like all things, we are a work in progress. We are feeling good because we’ve got a lot of smart folks around the table to help us figure it out.
Shh. Don’t tell anyone.
TORONTO, Feb. 12, 2014 /CNW Telbec/ – Sonic Boom Managing Partner, Sylvain Perron and Partner, Richard Zeidel, are delighted to announce the addition of Jason Partridge and Shannon Davidson to the firm’s Toronto office.
In support of Sonic Boom’s exciting and ambitious growth plan for 2014, Jason joins the firm as Vice President, Creative Director, and Shannon as Vice President, Partnerships & Event Marketing. Both will oversee the expansion of Sonic Boom’s creative and experiential teams in support of the firm’s delivery of integrated, full-spectrum business solutions to clients.
Jason is a passionate storyteller and an insightful creative leader, who is comfortable working across all media to deliver measurable, fully integrated communications campaigns. He will guide the creative team in producing innovative multi-channel communications programs, which deliver against client objectives: “The opportunity to work with such talented, strategic, and forward-thinking people doesn’t present itself often,” said Jason. “Combine that with a chance to take everything I have learned and bring it to brands of this scale and stature, and it was an opportunity I couldn’t ignore.” Recently, Jason was Creative Director at Cheil Canada, where his clients included Samsung and Hankook Tires. Having worked on Chrysler, Kia, Nissan, Subaru, and Canadian Tire, he also has extensive automotive experience. His other clients have included McDonald’s, Walmart, Microsoft, Molson, Labatt, Air Miles, Kids Help Phone, Fashion Cares, and Trillium Health Centre.
Shannon is a strong marketer with extensive knowledge of event-based marketing. Her role will be to connect the online and offline experiences of consumers for all the firm’s clients: “Sonic Boom offers me the chance to leverage all of my marketing experiences, and work with a dynamic team to build on the work they’re doing online to create meaningful offline consumer experiences and relationships,” she said. Most recently, Shannon was Director, Sponsorships & Events at Publicis, where she worked on Chrysler. Her other clients have included Molson Canada, Ford, The Grand Prix of Toronto, the Canadian Football League, and Scotiabank. She has also given her time to philanthropy, working with Habitat for Humanity Women’s Build and Culturelink Canada.
“Richard and I could not be happier that Jason and Shannon have joined Sonic Boom. As our growth plan for 2014 gets underway, we believe they are the right people to guide our dynamic firm toward even greater success, growth, and development,” said Sylvain Perron, Managing Partner. “With their energy, dedication, and talent, Shannon and Jason will ensure Sonic Boom creates and delivers industry-leading work for its clients,” added Richard Zeidel, Partner.
About Sonic Boom
Located in Toronto and Montreal, Sonic Boom is part of RES PUBLICA Consulting Group Inc. and regularly supports clients under the direction of partner companies including NATIONAL Public Relations, Cohn & Wolfe, Madano Partnership and AXON Communications. RES PUBLICA owns NATIONAL Public Relations Inc., Canada’s largest public relations firm, with offices in Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John,Halifax, St. John’s , New York and London (UK).
Since its inception in 1998, Sonic Boom has partnered with leading brands on a wide array of digital mandates. Bringing together experts from the creative, technology, and business strategy fields, Sonic Boom offers interactive, insightful, efficient, and innovative solutions to various clients across Canada and abroad. Recent work includes acting as the social media agency of record for Ford of Canada, as well as ongoing work supporting clients like Health Canada, Pfizer, GE, Hoffmann La Roche, Kohler, and Vaughan Mills.
For further information:
“Being part of the Sonic Boom team is better than an energy drink: you’re always awake, energized and looking for new opportunities to do it differently next time.”
“The creative energy we produce fuels our passion to deliver greatness”
The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify. Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped [...]
The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify.
What we do:
Built on the foundation of Belief-Based Consumption, Sonic Boom’s strategic methodology, BOND, enables organizations to understand the values and beliefs of their audience and apply that knowledge to build brand advocacy in the marketplace.
With thousands of organizations vying for audience attention across communication platforms every passing second, building trust and relationships with communities has become a difficult and daunting task. Companies today find themselves spending millions on influencer programs that dissipate soon after completion, rendering low continuity and return on marketing efforts. This is because most initiatives are implemented with little knowledge of what audiences do online and off (behavioural data), and almost no understanding of why they do it (what’s truly driving them).The truth is that audiences today have incredible access to niche sources of information and communities across the web, which has allowed them to become picky about where they spend their time. We are witnessing the proliferation of powerful niche communities such as reddit, buzzfeed, and boingboing, where audiences congregate due to a shared set of values and beliefs first, rather than shared interests (which have become secondary).
In this evolving environment, it’s no longer enough for organizations to talk about what they do (products, features, benefits). If they’re looking to drive advocacy in the marketplace, organizations need to start communicating why – demonstrating their beliefs and values, and building authenticity in the marketplace by connecting emotionally with audiences who share these values. Sonic Boom’s strategic methodology is built to solve this dilemma with 10 proven steps developed through years of experience implementing and evaluating hundreds of programs and strategies for brands across the US, Canada, Asia, and Europe. Our strategic process offers practical outputs for brands looking to understand why their audiences behave the way they do, and how they can connect with them in today’s social context to drive brand advocacy organically.
Can we empower the interior design community with a mobile solution that makes working with clients more efficient? We can do that.
Kohler came to Sonic Boom looking for a way to allow interior designers to reference Kohler products in a more user-friendly way than the standard catalog.
We took the challenge and created an operationally efficient solution that allows designers to reference Kohler products on-site with clients: an iPhone application.
Today, designers can reference a comprehensive Kohler catalog in a quick and engaging way, view specification sheets, find suppliers in their area and watch videos showcasing new products. More than 27,000 products are at their fingertips and they couldn’t be happier about it.
October 19, 2011
As equity partners, Sylvain and Richard will lead Sonic Boom’s transformation to a full-service digital firm capable of meeting the most complex and sophisticated digital requirements of our clients…
Based in Montreal, but spending significant time in Toronto and in our other markets, Sylvain and Richard will lead our efforts to become the leading player across Canada and internationally.
They will work closely with the entire Sonic Boom team to provide clients with services in research and insights, social business architecture, strategy, design and development of digital assets, content and storytelling, community engagement and influencer outreach. Their arrival also marks Sonic Boom’s expansion in Montreal.
Both Sylvain and Richard have years of highly relevant experience growing leading-edge digital companies and consulting firms in Canada. Both have international experience and have worked with top global clients in developing and designing sophisticated digital strategies.
Sylvain and Richard are very excited about joining Sonic Boom. They recognize the power and great potential of the entire NATIONAL network and are very aware of Sonic Boom’s outstanding reputation in the marketplace for creativity and innovation.
Running on Wine
We’re in the Business of Selling Dreams
The Prince of Process
Fostering entrepreneurial spirit in Canada’s youth with Start Something with Alesse
The Start Something With Alesse Contest, which champions youth entrepreneurship, is one of Pfizer Canada’s most ground-breaking digital Direct to Consumer (DTC) digital marketing programs. Now in its third year, Sonic Boom is collaborating with the Alesse team on their social media strategy.
Apple is “the iPhone company.” Half of sales and two-thirds of profit come from the iPhone franchise. That reliant on the iPhone for its financial health, I’m stymied as to why Apple priced the iPhone 5C so high.
The biggest market for smartphones is China: it represents 1/3 of global demand (comparatively, the US is only 14%). The average Chinese smartphone buyer spends less than $300 on hardware; that said, the iPhone 5C will retail for more than $700. That price gap is massive, and entrenched competitors like Samsung, ZTE, Yulong and Xiaomi continue to innovate and narrow the gap between what the iPhone and their devices offer.
Apple’s pricing strategy may help shore up the iPhone’s average unit selling price, which has declined 10% in 2013 year-to-date, but I don’t see how it will help recover market share in China, where Apple sales are down 14% year over year.
Advantage – Samsung, ZTE, Yulong and Xiaomi.
February 6, 2013
Sonic Boom Creative Media and Health Canada empower Canadians to access health and safety information anytime, anywhere
TORONTO, ON – February 6, 2013 – Sonic Boom Creative Media has added yet another win to its growing roster of clients with the announcement of a new contract with Health Canada. As the newly appointed digital agency for the Healthy Canadians initiative, Sonic Boom will lead the strategic and technical development of digital tools and content to capture the attention of Canadian parents and proactively bring relevant and authoritative health and safety information to their everyday lives.
Healthy Canadians is a Government of Canada initiative aimed at providing Canadians, specifically parents, with easy access to authoritative and credible health and safety information, such as healthy eating, physical activity, product safety, environmental health, bullying and road safety. This consumer-focused initiative, led by Health Canada in collaboration with the Public Health Agency of Canada, Transport Canada, Public Safety Canada and the Canadian Food Inspection Agency, will help Canadians make safe and informed decisions in order to protect their health and safety and that of their families.
“We are delighted that Health Canada has selected us as their agency for this important health initiative”, said Richard Zeidel, Partner at Sonic Boom. “Our approach for Health Canada embodies Sonic Boom’s vision to use technology to make a difference in people’s lives. Our team views this project as an opportunity for innovation that will bring pertinent health information to Canadians anytime, anywhere.”
For more information, please contact:
Sophie Côté Laplante
514-843-2376 / 416-586-9988
Our world is complex and ever-changing. And there is no sign that things will slow down or get simpler any time soon. This rapid evolution phenomenon applies not only to industries and organizations but to people and social movements as well.
The way we conduct business nowadays is far different than decades ago: the competitive landscape is boiling with rising and falling players, society’s values are challenged all the time, technology is spitting out an overwhelming amount of new commodities, and customers have become overly stimulated and possibly blasé.
So how do we survive in this jungle of insanity anyways? Shouldn’t life be easier? But I digress…
Perhaps the madness began with the industrial revolution, a stepping-stone in our history that totally changed how we created and acquired products. The machine age helped make everything more accessible and businesses jumped on the opportunity. Suddenly, customers had access to so many goods and started piling them up. But people’s needs and goals have evolved over the past century.
One hundred years ago, customers sought products with great features, devices that would make their lives more comfortable and efficient: “My Lord! I can get light in the house by pressing a switch!” Decades later in mid-century, when access to products was easy and options were abundant, customers started looking for more superficial benefits such as image and identity: “Which brand will make me look swell in front of my peeps?” But are we really different today? Yes and no.
Both feature and identity benefits are still important. We want the incredible gadgetry and still desire to display designer labels proudly. But coming up with great product functionalities or developing a cool brand is almost the easy part now. Why? Because today, people expect even more. They aspire to something more relevant, significant, and momentous. In other words: something meaningful.
But what is meaning, you may ask?
Our now aware and awaken customers will basically pay more attention to things that can make an actual difference in their lives on an emotional, intellectual, and even spiritual level. Basically, whatever we offer should tap into how people connect with what makes sense around them, what is right, what is truly important in life. When people connect with your brand, do they get a sense of:
To stay relevant nowadays, your brand must generate meaningful moments. This means your company must truly care for people and not look at them as numbers or buyers. It’s about a genuine desire to make a difference every time you engage with them.
Successful businesses understand that offering the best customer experience requires commitment. It must be part of the company’s beliefs and values, and every action must align towards that goal. If your culture is based on wanting to make a significant impact in people’s life, not only will you set up the grounds for innovative ideas to emerge but you will also ensure that the end product will connect with customers in profound ways.
Here are a few examples of companies that have had an impact on consumers, along with the meanings they have tapped into:
INSTAGRAM – Creativity & Achievement
This little mobile app is so simple yet it has achieved so much success. It did more than just allow people to take pictures on the go – it made people feel like artists. Sure, all the filters you can apply to your images help make everything look prettier than reality, but the app still made people want to become more creative by putting extra effort towards finding the right subjects and framing them in novel ways. Ordinary people suddenly had a tool to let the artist within come out.
MOVEMBER – Togetherness & Contribution
We all know about the ‘stache movement that helps raise vital funds and awareness for men’s health, especially prostate cancer. What makes this event so brilliant is how simple things came together: body marking, tribe building, giving back. A little hairy feature on the face (a very noticeable one) would make people ask questions, allowing the advocate to lure them in and make them either donate money or become part of the fundraising tribe. By mixing fun, style (arguable for some, but creative nonetheless), and collectivity, it just made people want to be part of it all. Participants feel they contribute to a movement, something bigger than themselves; that makes this fundraising campaign stand out from all the rest.
APPLE – Harmony & Splendor
Decades ago Apple made the conscious decision to make every product beautiful and easy to use. The outcome was a series of powerful devices that were slick and intuitive; they just made sense and were better than any alternative. Not only did Apple push innovation on a feature level, but they also integrated an overall experience. From purchasing, to opening the packing, to using the product, to getting technical support; every step was designed to make people feel great.
“It is not the strongest of species that survives, nor the most intelligent. It is the one that is most adaptable to change.” – Charles Darwin
Creative Director at Sonic Boom
February 5, 2013
Originally posted on Not Your Average Dad.
Social media and marketing are changing everyday. It is almost impossible to keep up with everything that is going on. It is for that reason that I really value attending conferences. It gives me a pulse check on the news that is coming out by tying it to real world examples from people who have executed the tactics.
Recently I attended the Digital Media Summit in Toronto where I presented a case study on the Zombie Escape video I executive-produced for Ford Canada. There were quite a few interesting keynotes, panels and discussions at the Summit. I’ve compiled my top 5 takeaways from the conference below. If you attended #DMS2013 let me know what your big take aways were in the comments below!
Oct 15, 2012
Paul Jacobs Appointed to Establish London Presence
Paul Jacobs has joined digital and social agency Sonic Boom Creative Media, a sister agency of AXON Communications, as Director, Digital Strategy. Sonic Boom is establishing a London presence through the hire of Paul, who is based in the AXON offices in London. This will allow the two firms to work even more closely together in providing integrated digital communications to their clients.
“Digital and social is one of the fastest growing areas of our business, and having our colleagues from Sonic Boom working alongside us in London is an important step for ensuring we can fully integrate digital strategy into the solutions we’re providing to our clients,” said Miranda Dini, Managing Partner of AXON London, a division of NATIONAL Public Relations.
Paul brings more than a decade of expertise in healthcare communications and digital integration, with a passion for finding creative digital solutions for his clients. Most recently, Paul was Director, Digital Strategy at Medicus International, an agency within the Publicis network, where he worked with pharmaceutical clients to integrate appropriate digital channels into their communications plans. Paul has a BSc (Hons) in Biological Sciences from the University of Salford and an MSc in Biomedical Science Research from King’s College London.
“We are delighted that Paul Jacobs has joined us in London. Paul is already an established leader in digital healthcare, and he brings outstanding experience to both our existing and new clients,” said Sylvain Perron, Managing Partner of Sonic Boom.
Speaking about the appointment, Ralph Sutton, International Managing Partner, NATIONAL Public Relations said: “The NATIONAL network has had a very exciting year in 2012, and Sonic Boom has been one of our success stories. We see great opportunities for Sonic Boom and establishing a London operation will provide a new platform for growth.”
[Photo Credit: Nathan Parton, 2007]
“My holy grail is making content so compelling that it doesn’t need a media buy.”
We are solution-oriented entrepreneurs who revere resourcefulness over resources, fantastic failures over mediocre successes and curiosity over the status quo.
We live for Monday mornings. We are as passionate about work as we are about play. We focus on solutions and work as a team to unleash groundbreaking ideas. We put people first to foster a collaborative and creative environment. We’re inclusive, we speak the truth and encourage our clients and brands to do the same.
We foster a culture in which everyone is valued, encouraged and supported. We collaborate amongst passionate, creative and brilliant individuals who continually push each other to go further.
We play in a space where we push the boundaries, create and innovate, test, optimize and grow. We encourage risks, which inspires innovation. We are built to learn.
Our studios in Toronto, Montreal and London, England believe in community, open communication, integrity, curiosity, respect, balance and teamwork.
We take our time hiring as cultural fit is our number one priority. It’s not easy joining Sonic Boom, but for the few who join us, come in to a family.
Little Miss Sunshine
The mission: Create an interactive, avant-garde website fit for the most ambitious fundraising campaign ever undertaken by a francophone university.
Sonic Boom, in partnership with NATIONAL Public Relations, was responsible for creating the web site for Quebec’s largest university complex – HEC Montréal, Polytechnique Montréal and Université de Montréal, who launched the biggest fundraising campaign in their history, under the name “Campus Montréal”.
The goal? To develop a digital space for the broader university community and donors that will contribute to reaching the goal of raising half a billion dollars to support Campus Montréal in its mission. The website was launched at the end of November, 2012 and received positive feedback, notably from the university and business communities.
“I love being apart of a constantly evolving and exciting environment, everyday is different”
1. A thing done successfully, typically by effort, courage, or skill.
2. The process or fact of achieving something.
So what do you plan to accomplish this year? Wait, before you answer that, have you properly taken a moment to reflect and celebrate your own achievements from the past year?
Sonic Boom just did exactly that by celebrating the 2012 accomplishments of its employees. We’ve got a bunch of courageously talented and creatively skillful folks who go the extra mile for their clients and colleagues. Let me tell you a bit about ‘em:
We’ve got Helen Karrandjas-Moore, Sonic Boom’s Account Director for Ford Canada, who took home the Visionary Leadership Model Achievement Award. In a nutshell, this award goes to the person who delivers superior results through the enduring quality of his/her relationships with clients and colleagues; he/she acts in the long-term best interest of clients, team members and the company by constantly identifying opportunities to deliver value, grow business and advance professional development opportunities for staff he/she works with. Helen has worked very hard to build Sonic Boom’s Ford Canada team, create processes, ensure quality and develop relationships with all key players of the account including Senior Leadership at Ford, NATIONAL and partner agencies. She has been able to quickly build trust with the client which was demonstrated by their ask for her to fill in for the client’s paternity leave. That’s big!
We’re also lucky to have someone like Alex Ungureanu on the team, who won the Commitment and Collaboration Achievement Award. Essentially the winner of this award has made an outstanding commitment to the company and/or to the community above and beyond his/her usual duties, has demonstrated continuous career progress, and has strived to enhance collaboration by fostering inter-group and inter-office relations. Alex first joined as a freelancer on contract and was tasked with developing a process to effectively deliver our digital mandates to our clients. It was clear that she was a process ninja capable of much more! So upon joining full time, she took on responsibility to manage freelancers, vendors and overall resourcing for Sonic Boom as well as our new business process. Her processes have resulted in increased collaboration internally at Sonic Boom as well as with NATIONAL and AXON. In the time she has been here we’ve won Health Canada, GE, London Hydro, and many more great clients – this clearly demonstrates the impact of her work. She also teaches spinning at 5:45 am as well as yoga classes in the evening. She does it all!
And Alice Keith, our Business Development and Management Achievement Award winner, has contributed to the company by substantially increasing business through existing and new clients and excelling with project management including the development / management of budgets. She has super-strong client relationships, immediately connecting with clients she inherited by listening to their challenges and working with them to provide solutions that exceed their expectations. In a short time, this has earned her the trust of her clients, which has resulted in impressive account growth including Vaughan Mills, London Hydro and Pfizer; she also led the Health Canada RFP. Alice worked tirelessly to keep the pitch team on track, to create engaging ideas for the submission and to bring in partners from different NATIONAL offices and practice groups to strengthen the proposal. Upon winning Health Canada, the client commented on how Sonic Boom’s submission stood out from the rest and was the most clear and complete – now THAT’S an accomplishment. When asked about her win, she said:
“Business development has been something relatively new for me since I got to Sonic Boom. On my second day, I was handed a thick government RFP, and this is how the conversation with my boss went:
My boss: ‘You’ve led these before, right?’
Me: ‘Well, no actually. I mean I’ve helped out with some RFP’s before…’
My boss: ‘OK, well now’s a good time to start.’
And so it began – I love working on new business, and I love my clients! I’ve learned to stretch myself and try new things here, because as a team we genuinely support each other to learn, grow, and bring all our different skills and experiences to the table.”
“I came into digital to learn and grow, good thing no one told me the pace ranged between crazy and insane!“
Quite frankly, there is no nine-to-five for the community manager. Monitoring and moderating are tasks that need to be covered twenty-four hours a day to ensure there are no major disruptions to social communities. Citizen journalism is at its peak right now, which means that tragedy brings out the reporter in everyone online.
Yesterday’s misfortune in Boston saw frontline reporting via Twitter and Vine (primarily) and erupted conversations on both platforms, which became incredibly difficult to keep up with. Community monitoring is critical at times like these and there are certain steps to take to ensure there is empathy from the respective brand(s).
During adverse events, community managers should immediately do the following:
There have been many case studies where brands neglected to check their social mediums, which resulted in bad publicity and otherwise defamed their social presence.